Mars vs Twix [Which Chocolate Bar Is Best For You?]

Mars vs Twix. Is there a more important debate than this?

Of course there is.

But that doesn’t mean it’s not one worth exploring.

Besides, chances are you cannot pick between them. Or you don’t know what the differences truly are.

That’s what we are here to answer, and find out, today!

What are the main differences between Mars and Twix?

The main differences between Mars and Twix are to do with their availability, taste and flavors, nutritional value, price, varieties and popularity.  


While Mars bars might not be as commonplace in the US as they once were, they’re a fixture in many other parts of the world, especially in the UK and Canada.

Twix, on the other hand, has maintained steady popularity across the globe, gracing candy aisles from America to Australia and beyond.

Taste and Flavors

Now let’s get into the really tasty stuff: flavor and texture.

A Mars bar is all about simplicity and balance. It layers creamy, whipped nougat and a buttery caramel under a milk chocolate shell.

On the other hand, Twix is a beautiful mess of crumbly cookie, sticky caramel, and a coat of milk chocolate, offering a delightful crunch that Mars lacks.


Of course, we can’t forget about nutrition, although, let’s face it, when we’re reaching for a candy bar, health is not usually our main concern.

However, it’s good to know what we’re indulging in.

Both Mars and Twix have a similar calorie count, around 200-250 per regular-size bar.

Mars has slightly more sugar, while Twix edges out in fat content.


Variety is the spice of life, and both Mars and Twix know this well.

There are numerous variations of the two candy bars, with flavors like dark chocolate, white chocolate, peanut butter, and even ice cream versions.

No matter your preference, there’s a Twix or Mars bar out there for you.


Popularity is subjective and often depends on regional preferences.

Globally, both Mars and Twix enjoy a loyal fanbase, with Twix having a slight edge in the United States and Mars often the favorite in the UK.

Are There Similarities Between Mars vs Twix?

Both Mars and Twix are produced by Mars Inc., both contain caramel and are coated in milk chocolate, and both have had an array of varieties throughout the years.

Both made by Mars.Inc

Firstly, both Mars and Twix are the products of Mars Inc., a family-owned company with a long history in the candy business.

So, they share the same lineage and, not surprisingly, the same commitment to quality and flavor.

Chocolate and Caramel At The Core

Secondly, if we strip these candies down to their core ingredients, you’ll notice a recurring theme: chocolate and caramel.

Both Mars and Twix utilize a layer of rich, gooey caramel. It’s this common ingredient that offers a signature sweetness, tying the two bars together.

Milk Chocolate Coating

Moreover, each bar is wrapped in a delicious coating of milk chocolate.

The chocolate exterior not only serves as a tasty shell but also unifies the different textures and flavors in each bar, creating a cohesive and indulgent treat.

Position in the market

Beyond their physical characteristics, Mars and Twix also share similar marketing approaches.

Both bars have been promoted extensively through memorable advertising campaigns, and over the years, they’ve cultivated loyal customer bases.

They are positioned similarly in the market, targeting consumers looking for a quick, sweet treat.

Packaging and size options

In terms of packaging, both bars often come in similar sizes, from fun-sized versions perfect for a quick snack to larger bars for those moments when a little more indulgence is in order.

Whether you’re looking to satisfy a tiny craving or settle in with a full-sized bar, both Mars and Twix have you covered.


As for the price, it generally comes down to location and store, but you’ll find that both Mars and Twix are competitively priced, often found in the same price bracket.

Whether you’re a Mars enthusiast or a Twix devotee, both bars won’t break the bank.

Who Would Prefer Mars over Twix?

Mars is the go-to for those who enjoy a smooth and chewy texture with their sweets. The whipped nougat provides a lightness that pairs well with the rich caramel and chocolate coating. If you’re not a fan of crunchy textures or simply prefer a uniform mouthfeel, Mars may just be your candy bar of choice.

Love Texture

If you’re someone who appreciates the nuances of texture in your candy bar, the Mars bar might just be your top pick.

Unlike the crunch of Twix, the Mars bar presents a harmony of soft textures.

From the delicate whipped nougat to the velvety layer of caramel, the Mars bar offers an experience of pure, uninterrupted smoothness.

Seeking Indulgence

Lovers of Mars bars are typically those who enjoy traditional, uncomplicated confections. No crunchy cookie, no extra frills—just a straightforward, delightfully indulgent treat.

The creamy nougat, coupled with the slightly chewy caramel and enveloped in a shell of rich chocolate, is a tried-and-true formula.

Additionally, those with a penchant for a more substantial caramel layer might find themselves reaching for a Mars bar over Twix.

With its generous coating of caramel, the Mars bar caters to those who relish the rich, buttery flavor that only a thick layer of caramel can deliver.

Mars bar enthusiasts often describe their candy of choice as a comforting, timeless classic. It’s a candy bar that doesn’t rely on contrasting textures or complex flavor profiles.

Instead, it’s the seamless blending of its components that makes the Mars bar a standout.

Who Would Prefer Twix over Mars?

Twix is perfect for those who crave a bit of crunch with their candy. The unique combination of a crisp cookie, gooey caramel, and creamy chocolate offers a symphony of textures with each bite. For those who like their sweets with a side of crunch, Twix is a clear winner.

Prefers A Crunch

Well, if you’re someone who craves a bit of crunch in your candy, Twix is the bar for you.

The combination of a crumbly cookie base layered with caramel and then enrobed in smooth milk chocolate creates a unique, satisfying crunch with each bite.

This combination not only delivers a wonderful contrast of textures but also a fusion of flavors that are hard to resist.

Loves Biscuit

The appeal of Twix doesn’t end with the texture, though. The presence of the biscuit base brings a whole new dimension to the flavor profile.

It’s this unique biscuit flavor, coupled with the caramel and chocolate, that sets Twix apart from Mars and many other candy bars.

If the idea of a cookie-like base with caramel and chocolate tickles your taste buds, then Twix might just be your perfect pick.

Only Wants A Little Bit

Moreover, Twix’s dual-bar packaging could also be a deciding factor. If you’re someone who likes to savor their sweets, enjoying one piece now and saving the other for later, Twix offers this convenience.

It’s a candy bar that is as much about the experience of eating as it is about the taste.


In the end, and like most things in life, the “Mars vs Twix” debate comes down to personal preference.

Though, surely now you have an idea of which one you would prefer.

Still can’t decide, well why not just buy (and try) both!

Related comparisons you may want to see: