Cadbury vs Hershey

In the world of chocolate, few names stand as tall or as recognizable as Cadbury and Hershey.

But how do they differ? How do they compare?

Well, that’s going to be the focus of today’s article.

So sit back and relax as we delve through all there is to know about Cadbury vs Hershey (including which brand you may actually prefer!).

cadbury vs hersheys

What are the main differences between Cadburys and Hershey?

Company Origins (UK vs US)

Cadbury dates back to 1824 in Birmingham, England, when John Cadbury wanted to offer a wholesome alternative to alcohol.

Meanwhile, Milton S. Hershey, a determined candyman, founded the Hershey Chocolate Company in 1894 in the U.S., already having a few candy ventures under his belt.

How They are Marketed and Sold

Cadbury, true to its British roots, presents itself with a sense of class and tradition.

Their tagline, “Glass and a half,” cleverly highlights the generous use of milk in their bars, appealing to the lovers of smooth and rich chocolate.

Hershey’s, on the other hand, comes out swinging with a bold, all-American approach.

They embrace their history and celebrate the iconic Hershey’s Kisses and bars that are embedded in the American culture.

From heartwarming commercials to creative packaging that makes each chocolate bar feel like a special treat, Hershey’s sure knows how to pull at our sweet strings!


Interestingly, while Hershey’s holds the license to manufacture and sell Cadbury bars in the U.S, they stick to their own recipe.

This means even though you might spot a Cadbury bar in the States, it’s a Hershey-made Cadbury bar, and it’s going to taste different from its British counterpart.

Production Processes

Cadbury is known for its unique ‘conching’ process, a traditional method that results in a velvety texture and rich flavor.

Hershey, on the other hand, is famous for ‘panning’, a technique that gives its chocolate a bold, unforgettable taste.


Cadbury proudly boasts its chocolates are made with a combination of cocoa, sugar, and vegetable fat, with milk being the star ingredient.

This rich dairy infusion is why you’ll find your Cadbury chocolate creamier than a milkshake on a summer’s day.

Hershey’s, however, packs a punch with its dairy milk and an extra dose of sugar as the leading ingredient, resulting in a sweeter chocolate profile.

They also add PGPR and soy lecithin, two emulsifiers you won’t find in a Cadbury bar. This curious combination is what gives Hershey’s chocolate its distinct personality.

Taste of Chocolate

Cadbury is the crème de la crème for those who love their chocolate creamy, rich, and packed with a luxurious taste.

Hershey’s is a chocolate for all – from the traditionalists to the flavor adventurers.

Its sweetness can be a bit too much for some, but there’s no denying the chocolate’s bold character.

The chocolate carries a taste of toasted cocoa with a slight tang, a fudgy texture, and a touch of bitterness in the aftertaste.

It has a softer bite, but with a snappy comeback, and a melt-in-the-mouth experience that’s somewhat stickier than you’d expect.

Now, you might wonder why Hershey’s has this unique taste.

Fun fact: Hershey’s distinct flavor comes from the milk they used in their original recipe which was slightly curdled. Even after switching to butyric acid, the tanginess remains, giving Hershey’s its signature flavor, which, I have to say, is pretty polarizing. You either love it, or you don’t.


As for global reach, both brands have their footprints all over the world, but Cadbury has a strong following in Commonwealth countries, while Hershey’s is incredibly popular in the U.S.

Are There Similarities Between Cadburys vs Hershey?

The main similarities between Cadburys and Hershey are to do with their passion, innovation, philanthropy and sustainable practices.

Indeed, Cadburys and Hershey share a number of noteworthy similarities. They are more alike than you might think, despite the differences in origin, taste, and branding.

Shared Love for Chocolate

At the heart of it, both Cadburys and Hershey are steeped in the world of chocolates, carrying a shared love for this delightful sweet treat.

They both started with a simple vision to make delicious chocolates and have stuck to this core principle over the years, though diversifying into a variety of flavors and offerings.

Innovation and Variety

Speaking of innovation, both Cadburys and Hershey have a knack for creating new products that captivate consumers.

Whether it’s Cadbury’s Dairy Milk Marvellous Creations with its surprise jelly popping candy or Hershey’s Reese’s Pieces stuffed with peanut butter, both brands never stop experimenting, offering their customers a wide array of choices.


Both Cadburys and Hershey have a long history of philanthropy.

They have shown immense dedication to community service, focusing on education and child welfare.

Cadburys established Bournville, a model village for workers, while Milton S. Hershey built a school for orphaned children that still operates today.

Sustainable Practices

Lastly, both Cadburys and Hershey are committed to sustainable practices.

They have shown efforts in sourcing cocoa responsibly, reducing environmental impact, and promoting fair trade practices.

Who Would Prefer Cadburys?

Cadburys would appeal to those who prefer a creamier, smoother, and distinctly sweet milk chocolate. Their broad range of chocolates infused with various ingredients like fruits and nuts offers something for every chocolate lover.

The simple answer is that Cadburys appeals to a wide array of taste buds.

However, certain groups might have a distinct preference for this iconic British brand.

Lovers of Creamier, Sweeter Chocolate

People who enjoy their chocolate sweet, creamy, and melt-in-your-mouth smooth would probably prefer Cadburys.

The brand’s signature style involves a higher milk content, giving their chocolate a distinctive creamy texture that sets it apart.

Connoisseurs of Unique Flavours

While Cadburys offers the classic milk chocolate bar, the brand also has a myriad of unique flavors and products that cater to a wide range of preferences.

Those who enjoy adventurous flavors like Turkish delight or jelly popping candy would find Cadburys particularly enticing.

Cadbury’s Dairy Milk line, especially, offers an array of choices from whole nut to fruit and nut to caramel.

Nostalgia Seekers

For many, Cadburys is more than just a chocolate – it’s a piece of nostalgia. If you grew up in the UK, Australia, or any of the Commonwealth countries, Cadburys might be synonymous with childhood treats and special occasions.

The iconic purple packaging, memorable TV adverts, and the anticipation of opening a new Cadbury’s selection box during the holiday season – all these experiences create a deep emotional connection with the brand.

Who Would Prefer Hershey?

Hershey would win the hearts of those who enjoy a tangier, sweeter chocolate. Hershey’s offers a vast selection of chocolates and candies, including dark chocolate, white chocolate, and those with almonds or toffee. If you’re an American, the quintessential Hershey’s bar might evoke fond memories of s’mores at summer campfires.

At its core, Hershey caters to anyone with a sweet tooth. However, certain chocolate enthusiasts might find this classic American brand especially appealing.

Aficionados of Sweet Chocolate

Those who favor sweet chocolate should lean towards Hershey.

It offers a different taste experience compared to many other milk chocolates on the market.

Fans of Peanut Butter and Chocolate

One of Hershey’s most popular products is Reese’s Peanut Butter Cups.

This iconic treat, combining creamy peanut butter with Hershey’s milk chocolate, is a favourite among many.

For chocolate and peanut butter fans, the preference for Hershey’s would be a no-brainer.

Admirers of Classic American Branding

For many, Hershey’s is a symbol of American tradition.

If you grew up in the US, Hershey’s chocolate might remind you of camping trips and making s’mores, holiday treats, or baking cookies with Hershey’s Kisses.

This strong emotional tie can make Hershey’s the preferred choice for those seeking a nostalgic American experience.


Does Hershey Own Cadbury?

Hershey owns the license to manufacture and sell Cadbury products in the United States, which they acquired in 1988. However, Cadbury sold in the US market is different, specifically regarding recipes and resulting taste.

Does Cadbury Chocolate Taste Different in Different Countries?

Cadbury chocolate does taste different in different countries, due to the production processes, ingredients used and desired product.